Who wants to be paid to be a Britney enthusiast?

Chapter 2 of Citizen Marketers not only explained to me the story behind the motorcycle riding 1%ers. The chapter also explained to me how Digg.com has 400,000 registered members but grew thanks to the contribution of 1% of their members. Reading on, I found it interesting that people consider paying these 1%ers to create content.
I had to break this down in my head. Adding content to the internet is considered a hobby since no one gets paid to do so. Obviously, for some people, it takes up a majority of their free time, and even their time that they are supposed to be spending on their jobs. But if people were paid to create internet content, doesn’t that take all of the fun out of the internet. It is fun when you go to youtube.com and see someone’s three minute video of two guys jamming out to Spice Girls or two guys who should never have made a video in the first place. If I knew someone was paid to dance like this it just wouldn’t be as much fun. Now I know I am speaking about a rare case because the content that Citizen Marketers is talking about it not some Britney Spears remix song, but actual useful information. But every time you look something up on wikipedia.com don’t you get excited knowing that someone put all this information up on their free time because they actually care about the subject?