Sunday, September 23, 2007

The Concerned Citizen

Reading Ch 1 of Citizen Marketers helped me understand the drive behind Social Media. I have used it everyday for years, but I never really stopped to think about where the motivation comes from. McConnell and Huba say that citizen marketers “don’t often represent the average person, member, customer, or citizen. They are on the fringes, driven by passion, creativity and a sense of duty. Like a concerned citizen.”
My favorite section was that of fanatics. Mainly because in class we have been talking about the power that people have to make change via the internet. The story about the Deadwood fans creating a voice strong enough to bring back the show for two two-hour episodes after it was cancelled was a great example of the power of bloggers.
It emphasizes the phrase “People are the message. Nobody likes advertisers anymore, just like I mentioned in my previous post about Brian Solis. According to Citizen Marketers “69 percent of Americans would pay for products that block out marketing and advertising.” The message is authentic when it comes from the people. These people are of all different ages and races and come from varying geographical locations, but they all have one thing in common; they are concerned citizens who create and search for genuine content that expresses what real people want, need and care about.

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