Monday, February 11, 2008
Wait no, wrong motto. Yet somehow more fitting.
Anyone who has seen the movie Outfoxed understands what I am talking about.
I have been sick of people who only get their news from one media source, Fox. Might as well just believe everything that comes out of the mighty spindoctor, Billy O’s mouth. No need for other opinions when you know that his is the only one that counts, right? WRONG! Recently, Fox has decided to let go of a moderator and a liberal panelist because they didn’t think they would be able to fit in with the new media they are trying to use? Yes, I ask that as a question because everyone who is not caught up in the cyclone of Fox knows that they are firing them for what they don’t bring to the table, republican-brainwashing bull. Fox wants to market to a younger generation and they feel they cannot do it with certain people (those being kicked to the side). They are getting rid of the liberal panelist, Neal Gabler because he once told his fellow panelists “it’s undeniable that this is a Republican-oriented network, and designed for Republicans who watch it.” What? He was only speaking the truth, which is also his opinion. Isn’t that what Fair and Balanced means? Getting all sides? Or is it more of a 9:1 thing. I am never sure. Let’s ask Bill. . .
Saturday, December 8, 2007
Facebook has a rule against people placing advertisement on their pages; however users continue to do it anyways. I read this in a New York Times Article. With the help of Montreal based Weblo, users are able to earn money for their popularity online. Now get this, Facebook says they don't want ads on there because it would create "clutter". I literally laughed out loud (lol, for those who read in code) at that statement. Do the owners and creators of facebook not look at their users sites anymore? People's pages are so cluttered I can't even find the wall to leave a comment. I have to scroll down for hours before I get to the bottom of their page. There is the vampire application, hotness application, drinks, top friends, pirates vs. ninjas, jetman, dead babies . . . ok maybe not that last one but they are all equally ridiculous.
So if Facebook wants a better reason to stop people from using ads, they have to come at their content creators with more than just the word "clutter". Because without Facebook’s users/content creators, Facebook would be nothing.
Tuesday, December 4, 2007
- Helping you write letters to the media to let them know about Fred Thompson.
- You can upload your “support photos”.
- See videos and photos concerning his campaign.
- Read articles and press releases related to Fred.
- Tell Friends about Fred.
- Read blog posts from various people that have posted them to Fred’s site, where you can comment and give your two cents worth.
- Also buy campaign merchandise.
This is a great way to get the younger population a little more involved in the political process of our country. I know the younger generation has the smallest voter turnout which people are trying to change, for example Rock the Vote.
Ok, so I am not a Republican and I know I called him by boy, but he is just so nice to see interviewed. He is like that nice Uncle who brings you weird gifts at Christmas time. And he has a cool website. I know Howard Dean was a big user of the internet during his campaign in 2004, I am just glad to see others jump up and get into Social Media.
So if you even use the internet a little bit, whether you have a website of your own or not, you have probably heard of Search Engine Optimization (SEO). This is the process of improving the flow of traffic to your website during internet searches. Well, I just read an article by Rohit Bhargava who lists 5 rules for Social Media Optimization (SMO). He states that these SMO rules “implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.” (In case you didn’t know, because I didn’t, vlogs are video-blogs. Cool huh!?!)
Now, I don’t want to copy his rules to my blog so I suggest you go check them out. Interesting thing is, other readers of his have commented below with their own rules annnnd then translated all of them into different languages. OMG! I love the blogosphere. . . anything is possible! But seriously, go check out this blog.
Monday, December 3, 2007
Word up to Embark.com for going directly to the students instead of waiting for them to come to you.
I think it is great for NASA to step up and change their ways in order to grab a stronger audience. I have seen NASA’s new site and there are videos, a NASA calendar, NASA TV and even an image gallery. It is not a new community like Facebook or Myspace because they are limited as to the information they can collect from their views, but never the less, if you are into space, or just feel like you are from a different planet, you should check out the site.
Saturday, December 1, 2007
My generation wants something different than traditional media. We don’t watch the news and rarely do we read a newspaper unless our favorite sports team won and we want to see the picture or we have to find an article for class. We expect all our information to come from the internet. I don’t look at the internet as some great invention that has changed my life because I have always had it around. It is my main source of information and I expect it to keep me updated in a way that traditional media cannot satisfy. Gillin touches on this point in his last chapter and I can only summarize it by stating this. I rely on the new influencers to tell me what is new and important, not traditional media. The bottom line is this, the internet is the new go to for everything from news and entertainment to products and services so as a marketer, you better be ready to adapt and change or else you will get left behind when my generation comes of age.
What facebook is doing is using internet tracking to see what you are buying and interested in to than send you adds based on your searches and purchases. Pretty sleazy if you ask me, but also brilliant from a marketing perspective. Problem is, people don’t like this big brother aspect of facebook and don’t want everyone to know what they are searching online, which makes sense.
But get this, I was reading an article about how people were complaining and Mr. Zuckerberg, creator of facebook, said, “Facebook executives say the people who are complaining are a marginal minority. With time, Facebook says, users will accept Beacon, which Facebook views as an extension of the type of book and movie recommendations that members routinely volunteer on their profile pages.” Can I just say he’s a butthead (since I don’t want to use a harsher word.) People shouldn’t have to get used to something they don’t want to. I know many people were upset when the mini feed came out but at least we can change the privacy levels on that. In this article, Facebook, since it has been pressured by protesters, has decided to put up a notification every time you have something that could be shared on facebook, asking whether or not you would like to share it. This should make people happy for a while, but you know there are going to be tons of people, probably even those who protested Beacon, who allow some of their interests and purchase on facebook. People like to share too much information.
Saturday, November 24, 2007
“Now available within BuzzLogic’s on-demand software application, Ad Targeting enables advertisers to isolate influential blog and social media conversations occurring around products, brands and issues, then immediately target ad campaigns into the online conversations shaping consumer perception and buying behavior.”
This new software allows users to create conversation queries, similar to key words, to find out who are the influential leaders who are driving online conversations on various topics and communities that pertain to certain topics. Once they have this research they create text or display ads that pertain to topics that those communities identify with. This system uses online influence to double advertiser’s performance. Let’s see how well it work . . .