Saturday, November 24, 2007

Conversation Targeting Advertisements

Advertising niche markets online just got easier thanks to Buzz Logic’s new on-demand software application, Ad Targeting.

“Now available within BuzzLogic’s on-demand software application, Ad Targeting enables advertisers to isolate influential blog and social media conversations occurring around products, brands and issues, then immediately target ad campaigns into the online conversations shaping consumer perception and buying behavior.”

This new software allows users to create conversation queries, similar to key words, to find out who are the influential leaders who are driving online conversations on various topics and communities that pertain to certain topics. Once they have this research they create text or display ads that pertain to topics that those communities identify with. This system uses online influence to double advertiser’s performance. Let’s see how well it work . . .