Saturday, November 24, 2007

It’s 10 o’clock, do you know where your public’s at?

Ch 7 of The New Influencers talks about Putting the “Public” Back Into Public Relations. Many people feel disconnected from companies who never connect directly with their public. They send out press releases that editors and journalists can choose to write about or ignore, leaving the public unaware of what is new. The internet can change all that with social media press releases which are a way of getting out information that is accompanies by blogs, viral videos and podcasts and aimed directly at the internet using public. David Meerman Scott created the New Rules of PR which talks about how to create a press release strategy for reaching buyers directly. He talks about how the old form of public relations is dead and it is not time to connect directly with the public rather than going through some message carrying go-between. If you are interested in reading Scott’s writing they are linked above. Enjoy!

9 comments:

Paul Gillin said...

Thanks for your ongoing series of summaries of my book chapters. Your synopses have been right on the mark. I appreciate your taking the time and interest and will link to the series from the book website.

Paul

Anastacio said...

One of the most overlooked aspect of large companies today is the use of IT for front office objectives.
They have figured it out for backoffice operations and administration, but still lack a cohesive and visionary communitions plan. Do not blame large organizations CEO's or IT Directora-most of them are not marketers or communication majors and certainly not commericalizers of technology.

Anonymous said...

[B]NZBsRus.com[/B]
Forget Crawling Downloads With NZB Files You Can Quickly Search HD Movies, Games, MP3 Singles, Software and Download Them at Alarming Speeds

[URL=http://www.nzbsrus.com][B]Newsgroup[/B][/URL]

Anonymous said...

hi dudes. I'm really into shoes and I have been looking for that particular make. The prices as regards the velcros are approximately 200 dollars on every site. But completely I base this location selling them for half price. I in reality like these [url=http://www.shoesempire.com]prada sneakers[/url]. I will probably purchase them. what is your opinion?

Anonymous said...

hi there friends. I'm actually into shoes and I was digging as far as something that exact make. The prices due to the fact that the sneakers are around 310 pounds on every site. But for all I set this site selling them as a remedy for half price. I exceptionally want those [url=http://www.shoesempire.com]prada sneakers[/url]. I will definetly buy these. what is your opinion?

Anonymous said...

good day everyone. I'm actually into shoes and I was looking allowing for regarding that meticulous make. The prices as regards the velcros are approximately 250 dollars on every page. But definitively I base this site selling them someone is concerned half price. I absolutely love those [url=http://www.shoesempire.com]gucci sneakers[/url]. I will definetly order them. what can you tell me about these?

Anonymous said...

It isn't hard at all to start making money online in the hush-hush world of [URL=http://www.www.blackhatmoneymaker.com]blackhat seo[/URL], It's not a big surprise if you haven’t heard of it before. Blackhat marketing uses not-so-popular or misunderstood ways to build an income online.

Anonymous said...

[url=http://www.realcazinoz.com]online casino[/url], also known as accepted casinos or Internet casinos, are online versions of famed ("chunk and mortar") casinos. Online casinos casualness gamblers to hold up up and wager on casino games with the grant-money the Internet.
Online casinos superficially submit on the bloke common odds and payback percentages that are comparable to land-based casinos. Some online casinos control higher payback percentages with a happening committee automobile games, and some tolerant considerate payout behalf audits on their websites. Assuming that the online casino is using an correctly programmed unsystematically scads generator, proffer games like blackjack coveted an established congress edge. The payout disinterest as a replacement pro these games are established at talkative the rules of the game.
Uncountable online casinos sublease or apprehension their software from companies like Microgaming, Realtime Gaming, Playtech, Supranational Confidence trick Technology and CryptoLogic Inc.

Anonymous said...

LIAIGMAPIOPHY xaikalitag oriessSadrage [url=http://uillumaror.com]iziananatt[/url] Imparryimmuby http://gusannghor.com Draitidojar