Saturday, November 24, 2007

It’s 10 o’clock, do you know where your public’s at?

Ch 7 of The New Influencers talks about Putting the “Public” Back Into Public Relations. Many people feel disconnected from companies who never connect directly with their public. They send out press releases that editors and journalists can choose to write about or ignore, leaving the public unaware of what is new. The internet can change all that with social media press releases which are a way of getting out information that is accompanies by blogs, viral videos and podcasts and aimed directly at the internet using public. David Meerman Scott created the New Rules of PR which talks about how to create a press release strategy for reaching buyers directly. He talks about how the old form of public relations is dead and it is not time to connect directly with the public rather than going through some message carrying go-between. If you are interested in reading Scott’s writing they are linked above. Enjoy!

10 comments:

Paul Gillin said...

Thanks for your ongoing series of summaries of my book chapters. Your synopses have been right on the mark. I appreciate your taking the time and interest and will link to the series from the book website.

Paul

Anastacio said...

One of the most overlooked aspect of large companies today is the use of IT for front office objectives.
They have figured it out for backoffice operations and administration, but still lack a cohesive and visionary communitions plan. Do not blame large organizations CEO's or IT Directora-most of them are not marketers or communication majors and certainly not commericalizers of technology.

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